Smartphone ownership, social media usage, and more intuitive ways to search online have changed families’ decision-making on how to spend their leisure time forever – something we see clearly in our website data here at Day Out With The Kids.
Today’s modern, digitally-savvy parents expect instant inspiration at their fingertips. While they do a lot of passive browsing in their downtime; they increasingly leave that crucial final decision on where to go to the last minute – in fact, they may already be halfway out the door, or already out.
The opinion and experiences of other parents is also crucial; whether from family & friends or fellow-minded people on the internet.
They’re highly driven by visual content such as images and videos – especially “real” ones created by other parents rather than glossy marketing materials – and experience huge levels of “fear of missing out” as they witness other families having fun on social media.
The vast majority of families will view your website or social media channels on their phone. Make a habit of checking how every piece of content you create looks on a mobile – don’t fall into the trap of only looking at it on your computer. Try to have both an iPhone and Android device handy to check on as both can look different
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