Day Out With The Kids celebrates 2nd anniversary


Back in January 2017, Day Out With The Kids relaunched with a whole new look.

A new website, brand identity and focus for the business was just the beginning of a new adventure, one which has been keeping us busy for two years now.

So what’s changed in the last 12 months? Here’s 5 highlights we’ve handpicked to showcase what 2018 had in store for Day Out With The Kids:

Kids at a birthday party
Day Out With The Kids membership on phone in hand
Day Out With The Kids announces partnership with SEA LIFE Centres
  1. Day Out With The Kids Membership launched
    Helping to connect our family audience with the incentives and benefits from some of the biggest names in days out, cinemas and even family getaways, 2018 was the year we started a phased rollout of our new membership scheme. Now live in 14 counties, working with 1,500 partner venues and with 100,000 parents on the sign up list, we’re excited to continue our rollout to nationwide in 2019.

  2. Growing the DOWTK team
    Lots of new faces joined the team in the last year, from partnerships and marketing, to the announcement of Simon as our new MD. See all of us in action on our meet the team page.

  3. Securing new partnerships
    With a new partnerships team in place, we’ve successfully secured a number of high-profile partnerships with some of the biggest names in the sector. We’re working closely with Merlin Entertainments Ltd across its portfolio, including the major Resort Theme Parks and SEA LIFE Centres, to help keep them front of mind for our fun-seeking family audience. In 2018, we’ve also partnered with attractions including Paultons Park, Forestry Commission and KidZania London, as well as a successful brand partnership with Germolene.

  4. Our office move
    In early 2018, we moved offices to the same site as the Attraction World Group. Still based in Birmingham, we’ve made it our home – including the return of our giant raspberry wall!

  5. Going viral
    With over 6 million reach on social media every month and one of the most engaged audiences in the sector, our social media strategy is designed to help embrace modern family life with a variety of content. In 2018, we achieved viral success (over 1 million organic reach on a single post) on Facebook a number of times, adapting to algorithm changes along the way.

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