We've seen a significant increase in referrals to our website since investing with Day Out With The Kids. Our enhanced listing has helped drive a considerable number of users to our site to convert, as well as driving extra brand awareness. We can't wait to see the results of our Premium listing in 2019!
Between June 1 and October 31 2018, DOWTK generated 53% of our referral traffic to http://www.mrmulligan.com. During this period of time, we have tracked £24,000 in sales generated via DOWTK’s website
Day Out With The Kids has been a key component in reaching out to our core market and achieving our year on year growth. The team there are refreshingly focused towards actually understanding your business requirements and goals and working with you to achieve these. Anyone operating in the family days out market needs to speak to these guys!
Last year we took a premium listing with DOWTK and have seen excellent results. DOWTK is the third highest external referrer to our website for the year, up 15k% on 2017 when we just had a basic listing and delivering a 500% return on ad spend. We’re thrilled with the results and will be continuing with a premium listing for 2019.
The DOWTK offer has our highest redemption rate amongst all other current offers with 80% of these customers telling us that they didn’t even know Waterworld existed until DOWTK had recommended us to them. This fits in perfectly with our marketing objective of generating new customers and increasing footfall. Having worked in partnership with similar membership schemes in the past, I can confidently say that DOWTK have been by far the most successful for us and they have delivered on exactly what was promised
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