With views on the Day Out With The Kids website up by 886% versus 2017, their popularity among families has exploded in the last 12 months.
Our fastest-growing category by a long way; we’re now seeing requests for new VR centre site listings come in thick and fast as operators big and small scramble to capitalise on this emerging industry.
With relatively low setup costs and not much physical square footage required; urban areas in particular are seeing most of the new openings, while those targeting the family market are focusing on locations with existing footfall such as shopping centres and leisure complexes.
We predict 2019 will be the year established attraction operators of all sizes will begin to take this trend seriously and begin putting VR technology into their venues – whether on a permanent or pop-up basis – to protect footfall and avoid losing share to the new competition.
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